Super Bowl, the biggest TV advertising day in America, has become a crowded place. With over 50 advertisers competing for viewers’ attention, how do you stand out? We decided to add another screen.
Chevy Game Time is a live second-screen experience, interacting with the broadcast and our commercials in real time. It’s designed to hijack viewers’ attention during competitors’ ads and to give people a reason to engage with Chevy throughout the entire game, on multiple screens.
Assignment:Expedia let’s you also donate your travel points to St Jude - if you’re a jet-setten’ do-gooder.
THE EDIT: Was basally 6 people crying non-stop. When’s it real - it’s real.
So in five minutes, we thought - who dies around more just about anyone that could donate? Santa! But he uses a magical sleigh - so had A REAL SANTA FLEW AROUND THE WORKLD TO RACK UP POINTS TO DONATE to St Jude. Juste the creatives and DP slash Director. ALL CANDID. Sript?
You don’t need a script when St. Nick flies from Alaska > HAWIIA > TOKYO> DUBAI> PARIS >DUBLIN …then finally to St.Jude’s HQ to meet the kids and give them gifts in the middle of summer - while he was dropping off his points.
Honesty brings out the best in us and our bills. Directed by Harold Einstein.
This global campaign for Adidas called on crews, clicks, and collectives from all around the world to represent their original style, skills, and passions.
SID LEE AMSTERDAM
The man. The myth. The mostly awkward Dr Pepper concessions guy.
Larry has it figured.
Protein. Lots of protein.
When Taco Bell decided to serve breakfast - it was a big deal. Until then, we had all been eating McDonald’s breakfast for decades…and that’s too McMuch.
This is a story of a man who decided to “get with the times” and he’s now killing it on Craigslist and now potentially sexually active thanks to Taco Bell breakfast.
I’m still surprised Chevy bought a skinny-dipping spot. Glad they did.
Director, Jason Reitman of Juno and some of his others solid films directed.
The first car launched by the Internet. Literally.
Nobody cares about yet another car launch, except when you get to do it yourself. We asked the Internet to launch the Chevy Sonic by pushing it off a 100 ft. platform, and people went click crazy: 2.5 million clicks and nine hours later, the Sonic went bungee jumping over the edge—all live streamed on our blog.
Cars take you places. And sometimes those places are fun.
Celebrating Serena’s 24th Grand Slam win.
Skydiving cars out of the back of a C1-30 with world champion skydivers = fun.
Eastbay wanted to show how they “Field Test” all the gear to help athletes find their edge.
This isn’t really a great spot or anything, but it was cool working with Lance Armstrong. Steroids for life!